Damn good digital and traditional media solutions, custom fit for your business

Because one size doesn’t fit all


 What we do

We do damn good media strategy and buying made to fit – no jargon, no ego and no unnecessary complexity. All the experience and all the expertise… without all the BS!

At Sneakers, we don't do fancy sales pitches or PowerPoint presentations full of pretty meaningless graphs. Our focus is on you, your business and the role we can play in improving the results that matter. We work with you to establish media targets that are the best indicator of real commercial growth. We have a team of highly experienced, results oriented people who can deliver across digital and offline media channels.

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Paid Search

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Digital Display

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Social media

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Content Distribution & Partnerships

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Out of home

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 Clients that find us a good fit


What some think

Stuff Fibre

"I have been working with the team at Sneakers Digital since early December. They have provided strong strategic direction on our digital media and have implemented all activity efficiently and accurately. Our digital media activity is now strongly focussed on identifying and driving potential new fibre customers through the decision funnel. The record sales we had in January, and the strong start to February, is testament that the approach is working.”

Nicholas Keegan, Head of Marketing

Auckland Towbars

"In the time that Sneakers Digital have been on board they have proven to be an absolute asset to our business. They have shown a genuine interest in our business and have taken the time to really understand what we need from our Digital Marketing. Within just a couple of months they implemented a much better structure to our advertising. And most importantly they work with technologies that ensure that every dollar of our advertising budget is spent on people who are currently in the market for a tow bar.  We believe that the combination of this structure and the single-minded approach to where we invest is the reason that our business has grown substantially since starting to work with Sneakers. We’ve just had our third record month in a row and the growth is showing no signs of slowing.

They are also a pleasure to work with, really responsive and pro-active. 

Thanks Sneakers!"

Danielle, Owner

Freedom Furniture NZ

“Bringing Sneakers Digital on board for all our Digital Media needs has been the best move we have made. Not only do Sneakers Digital bring us a wealth of knowledge and expertise that has helped us take expediential leaps in all aspects of digital performance, they are a dream to work with.  It is refreshing to work with a partner that cares as much as we do about our business and results.  The Sneakers team are continually looking for improvement and growth, and providing invaluable expertise to a generalist marketing team.  The best coffee chat I have even had is with the first one I had with the team from Sneakers.” 

Dana Bezzant, Marketing Manager, Freedom Furniture NZ

Neat Feat

“Sneakers have helped us to introduce strong video and search campaigns to promote our products to our target audiences.  They have not only implemented all activity accurately but have guided our strategic thinking in Digital Media to help maximise our total media investment.  They are great to work with and we have confidence that our partnership with Sneakers is driving our business forward.”

Simon Shaw, Neat Feat

 Who we are


Our Approach

We believe fit is important. We work with people we like and respect - bloody good New Zealand businesses where we can make a real difference to their bottom line. We’re interested in building honest, long-term partnerships with people who want to produce smart and effective media campaigns.

Our People


David Parker

With over 20 years in the advertising industry David has held senior roles with many of New Zealand’s leading media agencies including Ogilvy & Mather, sparkPHD and OMD. His detailed knowledge of all media channels ensures digital is never planned in isolation but integrated with all marketing programmes and activity. Dave is obsessed with golf, and when not playing golf you can likely find him watching or reading about golf. He is also a passionate fan of early 90’s heavy metal. Probably best if you don’t bring that up in conversation unless you are too.


Eddy Whatt

Eddy is one of New Zealand's leading digital media experts. For six years he was the Digital Media Director for one of the country's most successful media agencies, Ogilvy & Mather. His ability to combine technical skill with strategic thinking has made him a trusted and valuable resource for his clients to date. Eddy can also play both guitar and piano, albeit badly, and has a love hate relationship with golf (which is probably heavily influenced by the amount of time he spends in the trees).


Elaine Gibbons

A highly regarded, energetic media professional with 20 years’ advertising experience, Elaine has held numerous senior roles in the media, advertising and marketing industry, including General Manager of Media at Ogilvy NZ, Chief Client Officer for Mindshare NZ and more recently, Head of Marketing & Partnerships for out-of-home media company, oOh!media. Elaine believes in developing positive, collaborative and successful relationships and prides herself on being an ‘extension of the team’. As a busy mum of three children, Elaine escapes by running - you'll see her out most morning's pounding the streets of Grey Lynn and beyond.

Want to grab a coffee? Our shout!

Name *

David Parker
022 4308 142